Exploring the future La Presqu’île senior residence in La Seyne-Sur-Mer with Virginie PIERRE

La Presqu’île in La Seyne-sur-Mer: a real estate project designed for seniors

In the heart of the bay of La Seyne-sur-Mer, a new real estate dynamic is emerging with the La Presqu’île Séniorsdevelopment. This development stands out for its strategic location within the protected natural area of ​​Bois Sacré, offering a perfect balance between unspoiled nature and urban proximity. Just a ten-minute walk from the lively Porte Marine district, this residence embodies a true Mediterranean lifestyle, combining serenity, accessibility, and comfort.

Virginie Pierre, a leading figure in the world of senior real estate, sheds some light on this innovative development. The diversity of real estate offerings, combining prestigious villas and modern apartments, allows us to meet a variety of needs, ranging from primary residences to secure rental investments. The program also offers a serviced residence dedicated to seniors, called Les Embruns de la Presqu’île, which is part of the current trend in Mediterranean senior housing, combining independence, well-being, and conviviality.

Thanks to its meticulous architectural design and landscaped surroundings designed for relaxation, La Presqu’île develops a living environment that promotes residents’ independence. Local amenities and tailored services enhance the project’s appeal, particularly for those seeking senior housing that is both practical and pleasant.

This initiative is perfectly aligned with the demographic aging forecast for 2050, when nearly a third of the French population will be over 65. The real estate offerings offered by La Presqu’île respond to a growing demand for housing adapted to the specific needs of seniors, while also offering secure investment opportunities.

The residence is also part of a network of other remarkable projects such as Mediterranean Senior Housing and Les Résidentielles, all of which contribute to reinventing living spaces for retirees. The overall approach aims to promote senior housing as a key sector, both economically and socially, offering residents a balance between security, comfort, and social connection.

Les Embruns de la Presqu’île: an innovative senior living residence

The heart of the Presqu’île project is undoubtedly the Les Embruns senior living residence, an exceptional address located on the prestigious Corniche Philippe Giovannini. Virginie Pierre emphasizes that this complex offers its 108 apartments a range of layouts, from studios to two-bedroom units, each equipped with private outdoor spaces and amenities that prioritize accessibility and security to meet the demands of contemporary senior living. The architecture emphasizes natural light and open, functional spaces, creating an environment where comfort blends seamlessly with a welcoming atmosphere. Shared facilities play a central role in the project: a lounge, a friendly restaurant, a swimming pool, and a beauty and fitness center, all designed to facilitate daily life and encourage interaction among residents.

This vibrant residence is managed by OVELIA, a subsidiary of VINCI IMMOBILIER, renowned for its expertise in the senior living sector.The operator offers comprehensive and secure rental management, guaranteeing consistent income for investors. Numerous services are included: 7/7 reception with 24/7 on-call support, daily activities and entertainment tailored to individual needs, shuttle service for organized outings, and common areas designed to promote well-being and social interaction.

This service-oriented approach is essential for supporting seniors to remain in their homes while providing them with a stimulating environment. Professional site management also maximizes profitability for buyers, further enhanced by a 10-year fixed-term commercial lease. Investing in this serviced residence thus combines financial security and quality of life, two key criteria for a discerning investor. The emphasis placed on accessibility and proximity to healthcare and public transportation underscores the thoughtful nature of this project. This strategic positioning aligns with similar initiatives in the Var and Provence-Alpes-Côte d’Azur regions, such as

Azur Résidence Seniors or Cocoon Seniors , all dedicated to reinventing senior housing by combining security and independence.

A secure and tax-efficient investment with La Presqu’île Seniors

Purchasing an apartment within the La Presqu’île senior residence offers significant appeal to investors thanks to its turnkey solution. Managed by OVELIA, the serviced apartment generates secure rental income, guaranteed by a ten-year fixed-term commercial lease. This specific feature establishes a secure contractual framework that provides reassurance regarding the regularity of rent payments and the stability of returns.

According to Virginie Pierre, this investment solution combines an attractive return and significant tax optimization, in particular thanks to the LMNP (Non-Professional Furnished Rental) status. This accounting depreciation, accompanied by the carrying of VAT by VINCI Immobilier, allows buyers to benefit from advantageous taxation, with the possibility of purchasing their home tax-free.

These schemes, in particular the DLMP (LMNP Scheme), increase net profitability, currently estimated at a minimum of 4.30% excluding tax/tax in OVELIA programs. Professional management of rental accounting by an accountant strengthens transparency and tax compliance, crucial aspects in the proper management of real estate assets.

The entry ticket, with apartments starting at 194,000 euros excluding tax for one-room apartments, constitutes an accessible threshold for a booming market linked to the aging of the population. This opportunity is part of a trend identical to that observed with Cap Retraite La Seyne Or Silver Estate, where senior real estate combines profitability and intergenerational solidarity.

Beyond the financial aspect, investing in a senior residence like La Presqu’île also means contributing to an innovative social project that responds to the challenges of aging well. This approach reflects an increased awareness of the need to integrate the specific needs of seniors into urban plans, while offering them a dignified and adapted living environment.

Apartments adapted to the comfort and safety of seniors

Comfort is paramount in the design of the apartments offered within the residence. Each apartment, from studios to two-bedroom units, is designed to offer maximum functionality and ergonomics. Virginie Pierre emphasizes the quality of the amenities, combining carefully selected furniture, open-plan kitchens with optimized storage, and modern interior design that meets the aesthetic expectations of today’s seniors.

The layouts meet high accessibility and safety standards, thus promoting long-term independence for residents. The living spaces benefit from numerous sources of natural light, creating a soothing and welcoming atmosphere essential for daily well-being. These apartments combine privacy and conviviality, ensuring a perfect balance between personal life and participation in communal activities.

The design also incorporates technological solutions such as adapted home automation systems, facilitating the management of household tasks and providing remote assistance. This integration is fully in line with the rise of smart senior living, offering daily support while preserving the dignity and independence of residents. These qualities position La Presqu’île as a credible alternative to traditional housing in a real estate landscape that is rapidly evolving towards solutions adapted to the demographic revolution. A residence like Cocoon Seniors perfectly illustrates this desire to combine comfort, security, and enjoyment of life, a commitment shared by this new offering in the Var region.

This focus on ease of use and quality of life underscores the importance of integrating a human-centered approach into senior housing, a sector where the social dimension should never be underestimated. Perspectives and Development of Senior Living Residences by OVELIA OVELIA, the operator and manager of Les Embruns de la Presqu’île, has an ambition that extends beyond this single residence. The company is implementing a strategy focused on creating senior living housing that addresses the societal challenges of aging. Its expertise lies in carefully selected locations near city centers, facilitating access to shops, medical services, and transportation – key to independence and social connection.

OVELIA’s projects are the result of in-depth analysis of demographic trends, targeting areas where the senior population is experiencing strong growth. This approach allows the company to position its residences in favorable environments to sustainably meet the specific needs of older adults, with particular attention paid to urban integration and respect for local communities.

Committed since 2023 as the first purpose-driven company in its sector, OVELIA offers an example of corporate social responsibility by working to improve aging in France. This approach includes designing welcoming and secure spaces, as well as implementing a variety of activities and services compatible with an active lifestyle for seniors.

This vision is shared by many similar projects in France, such as Les Résidentielles and Sérénité Côte d’Azur, which prioritize quality of life and the long-term viability of housing solutions. Current initiatives demonstrate a genuine shift towards more inclusive, intelligent, and resilient living environments.

Investing in a senior residence today means investing in a future where comfort, security and sociability are at the heart of the model, it also means working towards a renewed territorial and intergenerational balance, essential in a constantly changing society.